Note: the Revenue, Belkin share, Category mix, and Competitor brands tabs use 6 months of data (Jan–Jun 2026) vs. the 24-month reference build. Belkin revenue is shown as a single series — the underlying data doesn't separate first‑party vs. reseller sales. No branded‑search volume was supplied, so that overlay has been omitted. Several brand rows in the source file (PHILIPS, Philips AVENT, Philips TV, Elecom, Satechi, OtterBox, Mirabella) had zero revenue across the full period and were excluded. "StarTech" combines the "StarTech" and "StarTech.com" rows, which appear to be the same brand split across two listings. The Category TAM tab uses a separate source file (Mobile Power TAM Benchmarking) spanning Jun 2024–Jun 2026 across 6 product categories, tracking the same 5 brands (Belkin, Anker, UGREEN, Apple, INIU) throughout; TAM here means the combined revenue of those 5 tracked brands per category, not full market size. Phone Protection and Surge are very small categories where Belkin is close to the only seller with meaningful revenue. INIU's monthly revenue is identical across Cables, Chargers and Power Banks, and Earphones in the source file — this looks like a data duplication issue upstream rather than a real result, so treat INIU's per-category figures with caution.