Belkin AU — Amazon market overview

Jun 2024 – Jun 2026  ·  Source: Helium 10 Market Tracker (AU) / Mobile Power TAM Benchmarking

Note: Revenue, Belkin share, Category mix, and Competitor brands now use the "Chargers and Power Banks" category from the Mobile Power TAM Benchmarking file, spanning 25 months (Jun 2024–Jun 2026) — matching the 24-month reference build's timeframe. This dataset tracks exactly 5 brands (Belkin, Apple, UGREEN, Anker, INIU); there is no long-tail "Competitors" bucket, since the source doesn't track any brands beyond these 5 for this category — the "Apple + Anker + UGREEN + INIU combined" line in the Revenue tab is the sum of only those 4, not a broader category total. Belkin revenue is shown as a single series — the underlying data doesn't separate first‑party vs. reseller sales. No branded‑search volume was supplied, so that overlay has been omitted. The Category TAM tab is unaffected and continues to use the same source file across all 6 product categories.